Turn your target market into booked meetings
Buying a list is easy. Working it every week is where outbound fails. A dedicated Inoopa team builds your targeting, writes your sequences and runs the outreach alongside your sales team, on data we generate ourselves.
The data under every campaign
Good news first
B2B outreach in Belgium and the Netherlands is allowed, when it's done right.
The rules differ between the two countries, and between email and phone. We run every campaign inside GDPR and the Dutch Telecommunicatiewet, contacting professionals in their professional role and honouring every opt-out. Compliance is built into the campaign, not bolted on after.
The list arrives. Then nothing happens.
Most outbound doesn't fail because of bad data or bad salespeople. It fails because nobody has the time to run it every single week.
- 01
Nobody owns the outreach
Your reps are closing the quarter, marketing is on the next event, and the new list sits in a tab nobody opens. By week three, the campaign has quietly died before the first follow-up was sent.
- 02
Targeting built on the wrong codes
Around a third of companies in Belgium and the Netherlands are miscoded by NACE or SBI. Target by code and you call the wrong companies, while the prospects you actually want don't have a code for what they do.
- 03
One message for two countries and three languages
A Flemish installer, a Walloon accountant and a Dutch wholesaler don't read the same email. Generic English sequences get ignored, and translated ones sound translated.
- 04
No feedback loop, so nothing improves
Nobody tracks which segments produce meetings and which just produce silence. The list goes stale (around 30% of B2B contacts go out of date every year) and every new campaign starts from zero.
Go-to-market, done with you
Inoopa doesn't hand over a file and walk away. You get a named team, a target definition, the assets and the execution, on the same semantic AI engine that powers our data.
- Target definition built from your won deals, lost deals and sales team's experience
- Decision makers with verified emails and phone numbers, under 2% bounce rate
- Outreach run by dedicated Inoopa people, from your domain and in your voice
- Monthly targeting reset, with look-alikes of every prospect that converts
- Semantic targeting on 5M+ companies: what a business actually does, not what its NACE code claims
- Email sequences, call openers and objection handling written in NL, FR and EN
- Weekly reporting: contacted, connected, meetings booked, and what we changed
- Meetings handed over to your closers, synced into your CRM
The data is included, and everything stays yours
We don't charge you for the list and then again for using it. The target definition, the sequences and every contact we generate belong to you, during the engagement and after it ends.
Before / After Inoopa GTM
❌ BEFORE
✅ AFTER (Inoopa)
What the first 90 days look like
A 4-step process, from target definition to a working outbound motion that improves every month.
- 1
Define who's worth calling
We review your won and lost deals and turn them into a target definition our engine can execute. You see the size of your market before a single email goes out.
- 2
Build the target and the assets
The list, the segments, the sequences, the call scripts and the objection handling. Written in your voice, approved by you before launch.
- 3
Run the outreach
Calls and emails executed by our team, with yours in the loop. Qualified meetings land directly in your sales team's calendar.
- 4
Measure and sharpen
Where the meetings came from feeds back into the targeting. Look-alikes of every conversion are added, so the list gets sharper instead of going stale.
Inoopa vs the usual options
Why a dedicated team on proprietary data beats hiring alone or outsourcing to a generic agency.
| Criterion | ✦ Inoopa | New SDR hire | Lead gen agency |
|---|---|---|---|
| Time to first outreach | Weeks 3–4 | 3–5 months (hire + ramp) | 2–4 weeks |
| Data underneath | Included, semantic AI (93%+) | Bought separately | Generic database |
| Targeting | Real business activity | NACE codes or guesswork | NACE codes |
| Languages | NL, FR, EN native | Depends on the hire | Often one |
| Who owns the assets? | You, always | You | Often the agency |
| Scalability | Scale up or down monthly | One person | Contract-bound |
Inoopa GTM for every growth stage
Whether you're sending your first outbound campaign or opening a new market, Inoopa scales with you.
- FOUNDERS & SMES
Outbound without a sales team
You have a product that sells and a market that doesn't know you yet. We build and run your first outbound motion, so you can focus on closing.
- SALES TEAMS
More meetings, same headcount
Your reps should be selling, not prospecting. We fill their calendars with qualified conversations and they take it from there.
- MARKET ENTRY
Launch in Belgium or the Netherlands
Expanding from Flanders to the Netherlands, into Wallonia, or from abroad? We size the market, localise the message and open the first doors, in the right language.
- MARKETING & REVOPS
Reactivate the database you own
Thousands of dormant accounts in your CRM? The same team cleans, enriches and segments them, then runs the reactivation campaign.
Frequently asked questions
Tell us who you want to be talking to in 90 days
We'll come back with the size of that market in Belgium and the Netherlands, how we'd approach it and what it would cost to run. If it's not worth doing, we'll say so.